Sunday is likely to be the busiest day of the year for online daters, according to multiple online dating sites. The reason? Not only are Sundays the most popular day for online dating, but this Sunday in particular is one when people begin to commit to their resolutions to find love in 2019.
That could be a boon to the dating-services marketplace, which has grown from $2.5 billion in 2015 to an estimated $3.2 billion by 2020, according to MarketResearch.com. But for users, all that traffic on dating sites leads to more competition, which means you’ll need to up your game when it comes to your online profile.
So MarketWatch asked the operators of dating apps what people should include in their profiles to up their chances of getting the dates they seek. One prevailing answer: Talk about travel or local adventures (that is, if you’re interested in those things).
Data that the dating app Match ran for MarketWatch found that those who mentioned a local adventure or a travel hot spot were more likely to get a response. More than half of the top 20 words mentioned in profiles that increased response rates were related to travel, with people who mentioned Tuscany 934% more likely than average to get a response, Machu Picchu 873% more likely and Bermuda 587% more likely. Other top travel destinations in the top 20 included Nantucket (581%), Bora Bora (397%), Rome (215%) and Ibiza (176%).
“The big trend is local activities and travel destinations,” a spokesperson for Match tells MarketWatch, adding that “singles are currently motivated to immediately connect over past, current and aspirational experiences they share with their potential match.”
Travel is hot on other dating apps as well, with Hinge telling MarketWatch that travel photos get 30% more likes than photos without location tags and posts about spontaneity (including things like “the next vacation I want to go on is X”) get 139% more responses than average. And Tinder says nearly one in five subscribers use the app to find someone with whom to explore while traveling.
This is all part of a larger trend, with millennials and boomers, in particular, embracing travel. Indeed, millennials prioritize travel over things like buying a home, one survey found, and boomers are so eager to travel that they’re booking trips earlier than ever. That helps explain why domestic travel is set to grow 2.4% on a year-over-year basis through April 2019, according to the U.S. Travel Association.
Of course, it’s important to point out that both dating and travel are expensive pursuits. A Match survey of 5,500 singles found that they spend nearly $1,600 on dating every year, including everything from coffee to cocktails to food to clothing. Not to mention that many of us pay for our online dating memberships. Plus, a survey by finance app Trim found that seven in 10 Americans spent money on travel last year, shelling out between $620 and nearly $1,300 per year on trips.